Client Diesel

Type

Statues Complete

Location Miami Design District

Red Door Construction completed the interior buildout of the Diesel retail store in the Miami Design District. The project is defined by a bold, industrial aesthetic anchored by a custom-fabricated steel spiral staircase that serves as the primary architectural focal point. The work required precise coordination of structural elements, finishes, and lighting to achieve the brand’s distinctive design language.

Scope of Work
• Full interior retail buildout
• Fabrication and installation of a custom steel spiral staircase
• Integration of architectural lighting systems
• Installation of custom millwork and display fixtures
• Installation of specialty finishes including metal, concrete, and wood
• Storefront and glazing coordination
• Coordination of mechanical, electrical, and plumbing systems
• Detailed finish carpentry and architectural alignment

Key Features
• Custom steel spiral staircase with continuous curved geometry
• High-gloss finished metal surface serving as a sculptural centerpiece
• Integrated lighting enhancing vertical circulation and spatial experience
• Industrial material palette with exposed and refined elements
• Strong architectural identity aligned with Diesel’s brand

Construction Challenges
The fabrication and installation of the steel spiral staircase required a high level of precision to achieve continuous curvature, alignment, and finish quality. Coordinating the staircase within the surrounding structure and finishes demanded careful sequencing and tolerance control. The high-gloss finish further increased the need for flawless execution, as any imperfections would be highly visible.

Outcome
The completed store delivers a bold and immersive retail environment centered around a sculptural architectural element. The steel spiral staircase establishes a strong visual identity for the space, while the overall construction reflects a high level of precision and craftsmanship.

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